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Better State

Work

How we think, shown honestly.

Client work appears only where we have permission to show it. Concepts are self-initiated and labelled as concepts. Experiments are demonstrations, not client results.

01Client work

Client workBusiness / Corporate website

DDY Corp— in progress

A corporate website rebuilt around clarity, credibility and a simpler route to enquiry.

In progress. The full case study will be published once the project is complete and usage is approved.

02Selected concepts

Self-initiated explorations of real business problems. The businesses are hypothetical; the thinking, design and build approach are ours.

03Experiments

Business-focused automation systems we build and test to demonstrate what's possible. They are demonstrations — not client outcomes.

ExperimentHealthcare

Patient enquiry to appointment

Qualifies an enquiry, books a slot, sends reminders and follows up after the visit.

  1. 1Lead qualificationTrigger
  2. 2Appointment reminderMessage
  3. 3Follow-upMessage
  4. 4ConversionReport
ExperimentFitness

Trial to membership

Turns a trial sign-up into a sequence of timely, personal WhatsApp touchpoints.

  1. 1LeadTrigger
  2. 2Trial bookedLogic
  3. 3WhatsApp follow-upMessage
  4. 4MembershipReport
ExperimentReal estate

Enquiry to matched property

Qualifies buyers, matches them to listings and hands warm leads to a salesperson.

  1. 1Lead qualificationTrigger
  2. 2Property matchingLogic
  3. 3Salesperson follow-upPerson
  4. 4ReportingReport
ExperimentManufacturing

Enquiry to assigned opportunity

Structures technical enquiries and assigns them in the CRM with follow-up tasks.

  1. 1EnquiryTrigger
  2. 2QualificationLogic
  3. 3CRM assignmentPerson
  4. 4Follow-upMessage
  5. 5ReportingReport
ExperimentProfessional services

Enquiry to consultation

Qualifies prospective clients and makes sure no consultation is missed.

  1. 1Lead qualificationTrigger
  2. 2Consultation reminderMessage
  3. 3Follow-upMessage

Start here

Let's build what's next.

Tell us what's not working, what you're trying to build, or where your business needs to improve.

You don't need to know the solution yet. That's where the conversation starts.